Messaging platforms now drive 3x higher engagement rates than email, with chatbots resolving 85% of customer inquiries without human intervention (HubSpot 2025). In an era where immediacy defines success, ManyChat emerges as the go-to solution for automating Instagram DMs, Facebook Messenger, and SMS campaigns—turning casual chats into revenue streams.
This guide unpacks ManyChat’s 2025 features, pricing, tutorials, and alternatives, equipping you to harness the $112 billion conversational commerce market. Let’s transform how you connect, convert, and retain customers.
What is ManyChat?
ManyChat is a no-code chatbot builder designed to automate conversations across social media, SMS, and email. Launched in 2015, it empowers businesses to create interactive workflows (like quizzes, order tracking, or customer support bots) without coding.
ManyChat Supported Platforms in 2025:
- Instagram Direct Messages
- Facebook Messenger
- TikTok (beta)
- Telegram
With over 1.3 million active users, ManyChat is favored by e-commerce brands, agencies, and influencers for its simplicity and powerful automation.
ManyChat Features: Why It’s a Leader in 2025
- Drag-and-Drop Flow Builder: Visually design chatbots with conditional logic (e.g., “If the user clicks ‘Buy Now,’ send product catalog”).
- AI-powered Natural Language Processing (NLP): Understands user intent for smarter replies.
- Audience Segmentation: Tag users based on behavior (e.g., “Abandoned Cart”) for targeted campaigns.
- Broadcast Messaging: Send bulk updates via Messenger, Instagram, or SMS.
- E-commerce Integrations: Syncs with Shopify, WooCommerce, and Zapier for order alerts or cart recovery.
- Analytics Dashboard: Track open rates, click-throughs, and conversion metrics.
- Proactive Messaging: Initiate chats based on triggers like website visits.
ManyChat Founder & Funding
- Founder: Mikael Yang, a serial entrepreneur, launched ManyChat in 2015 after identifying gaps in Facebook Messenger automation.
- Funding: 18 Min Series A funding(led by Bessemer Venture Partners) was raised in 2019. In 2024, the company secured an additional 35 M to expand AI capabilities and TikTok integrations.
ManyChat Pricing 2025
| Plan | Cost (Monthly) | Key Features |
|---|---|---|
| Free | $0 | 1,000 contacts, basic automation |
| Pro | $15-$8835 | Unlimited contacts, advanced flows, SMS credits |
| Agency | Custom | Multi-account management, VIP support |
Note: SMS costs extra (0.01–0.02 per message).
How to Create a Chatbot with ManyChat for Instagram
- Step 1: Connect Instagram to ManyChat via Meta’s Business Suite.
- Step 2: Use the Flow Builder to design a welcome message (e.g., “Reply ‘START’ to get trending products!”).
- Step 3: Add keywords (e.g., “Discount”) to trigger coupon codes.
- Step 4: Integrate your Shopify store to send product recommendations.
- Step 5: Test and publish your bot.
Pro Tip: Enable Instagram Story interactions—users can click buttons to subscribe or shop.
How to Make a Chatbot for WhatsApp with ManyChat
ManyChat integrates with WhatsApp to help businesses automate and manage customer interactions.
Key features include:
- Automated Responses: Set up instant replies to common inquiries.
- Broadcast Messaging: Send messages to multiple contacts simultaneously.
- Lead Qualification: Automatically assess and assign leads to your sales team.
- Integration with Other Tools: Connect with CRMs and other platforms for streamlined operations.
To connect your WhatsApp account to ManyChat, follow these steps:
- Verify your business information.
- Check your phone number status and messaging limits.
- Ensure your display name is approved.
Does ManyChat Work with TikTok?
Yes, ManyChat integrates with TikTok, enabling businesses to automate and manage their TikTok direct messages (DMs) effectively. But it is a beta version. It’s important to note that ManyChat’s TikTok integration is currently in beta and may not be available in all regions. Specifically, users in the EU, UK, and US might experience limited access. ManyChat is collaborating with TikTok to expand availability in these areas.
TikTok automations are available for TikTok Business Accounts only. Got a creator account? No worries — just switch it to a business account to get started. Currently, the tool is open to everybody except our friends in the US, UK, and the European Union. Sorry, we’re working on that with our pals at TikTok! – ManyChat
ManyChat User Reviews
G2 Reviews: 4.6 / 5 stars based on 150 reviews
“Best Chatbot marketing Solution for Businesses”
Manychat has one of the best UI for chatbot marketing which allows the user to easily create their funnel for businesses/services. A lot of pre-made templates are available that cater to the needs of different businesses like Gyms, Restaurants, Spa, e-commerce, Health and Beauty, Real estate, etc. Drag and Drop feature of many chat applications is fabulous. You can easily adda Button, refer to your website, and even connect Paypal and directly sell products through it. This one is the cheapest Chatbot software among competitors available in this niche. So, this is extremely cost effective.
Trustpilot Reviews: 3.7 / 5 stars based on 169 reviews
Manychat is a very powerful tool, especially when one integrates with other software. It is not only easy and user friendly, the automation helps businesses improve sales and reduce the costs. What else would a small business need?.
I would highly recommend this platform.
One of the best tools out there!
Every month I can’t believe such an amazing tool that works without any bugs or issues costs this little! I simply live Manychat.
User reviews from Reddit:
Experience with Manychat? Is it worth it?
DMing and replying to people who comment the keyword gets very time-consuming. I also am not always super quick to reply, which could hurt the chances of gaining a lead.
Top ManyChat Alternatives in 2025
- Tidio: An all-in-one customer service platform offering live chat and AI-powered chatbots.
- MobileMonkey: Omnichannel support + TikTok integration.
- Chatfuel: Advanced AI for e-commerce.
- Octane AI: Shopify-focused quizzes and pop-ups.
- Chatfuel: It specializes in creating AI-driven chatbots for Facebook Messenger and Instagram.
- LiveChatAI: An AI-powered chatbot solution designed to automate customer service interactions.
Final Words
ManyChat remains a top chatbot platform in 2025 for Instagram, Facebook, and SMS marketing. Its intuitive builder, affordable pricing, and robust integrations make it ideal for scaling personalized conversations. While TikTok compatibility is limited, its Pro plan’s AI tools and broadcasting features deliver unmatched ROI.
Frequently Asked Questions about ManyChat
Is ManyChat free forever?
The Free plan supports up to 1,000 contacts; scaling requires upgrading to Pro.
Can ManyChat send TikTok DMs?
No, but you can funnel TikTok traffic to Messenger or SMS flows.
What’s the cheapest ManyChat plan?
Pro starts at $15/month for 500 subscribers.
Best ManyChat alternative for TikTok?
MobileMonkey offers direct TikTok chatbot automation.
